Email & SMS Retention Partner

Turn your list into your most reliable revenue channel.

The full lifecycle in Klaviyo - flows, campaigns, list growth, segmentation, copy and design. For DTC Shopify brands that want retention revenue they can count on.

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How we think about email marketing

Most brands over-buy attention and under-build retention.

Acquisition gets the budget and focus and email often gets neglected and under utilised. We build a system that captures the website traffic you're already paying for and supports repeat purchases and profitability.

Acquire

Pop-ups and lead-capture flows that qualify subscribers, not just collect emails.

Convert

Welcome, browse and abandonment flows that turn new interest into a first — and second — order.

Retain

Post-purchase, winback and a live campaign calendar that keeps buyers buying.

Recent results

From Real Brands

+47%
Email revenue, month on month
  • Rebuilt their core flow automations - welcome, abandonment and post-purchase, around a proper retention strategy.
  • Email now drives 46% of total store revenue, with overall store revenue up 39% over the same window.
  • List growth was also dialled in - reaching 12.34% submit rates on the sign-up form.
Klaviyo business performance summary showing attributed revenue up 47% and total store revenue up 39%
Almost 2x Total Revenue within 90-Days
Total store revenue vs. the previous period
  • Revamped their core flow automations — welcome, abandonment and post-purchase, which now drive 58% of email revenue.
  • Layered in consistent 2–3 campaigns per week on top of the flows.
  • Email now makes up 28% of total store revenue, and total store revenue nearly doubled (+92%) over the same window.
Klaviyo business performance summary showing total store revenue up 92% and email at 27.97% of total
+289%
Email-attributed revenue vs. the previous period
  • New client we took on and built their core flow infrastructure from the ground up - welcome, abandonment, post-purchase, now driving 54% of email revenue.
  • Went heavy on list growth, and built a campaign calendar to maximise everything out of their Black Friday offer.
  • Delivered their best Black Friday ever - email hit 37% of total store revenue over the quarter.
Klaviyo business performance summary showing email-attributed revenue up 289% and 36.99% of total store revenue

Some of our designs

Emails people actually open - and buy from.

In their words

What clients say.

“I have been working with Tom for close to 12 months now and he has helped us improve customer retention for our subscriptions and just make our company feel like a brand. If you are not doing email marketing for your brand, using Tom is a must.”
Josh K.Owner of Wild Gainz Verified review via Upwork
“I've been working with Tom for over 2 years now and have had nothing short of a fantastic experience. Tom is very knowledgeable and skilled in what he does and every single time he has helped me with my emails the results have been incredible!”
Artem S.Owner of Olivine Verified review via Upwork
“We hired Tom, an email marketing specialist through Upwork, and calling him a mastermind honestly isn't an exaggeration. From day one, it was clear he has a deep, practical understanding of email marketing strategy, not just theory. What really stood out was his technical skillset. He works seamlessly with Figma, turning designs into high-performing email layouts with precision and speed. On top of that, his expertise with Optimink is exceptional—he clearly knows the platform inside and out, and was able to implement and optimize campaigns beyond our expectations. Tom is proactive, detail-oriented, and consistently brings smart ideas to the table. If you're looking for someone who truly understands email marketing at a high level and can execute flawlessly, he's the person you want.”
Ben L.Owner of Cap Rouge Verified review via Upwork
“Tom is great to work with. Efficient and highly capable!”
Gregg M.Owner of Racecraft Verified review via Upwork

Before you book

The questions we usually get.

What is your pricing?
Due to the nature of our work, we don't have a set-on-stone price because every client has different needs. Book a call and we'll be able to determine if there is a fit and what the investment may look like.
How involved do I need to be?
The choice is yours when it comes to your level of involvement. If you prefer a hands-on approach, we're happy to collaborate closely on strategy and execution. If you'd rather focus on other areas of your business, you can simply review our work, provide quick feedback, and let us handle the rest - ensuring your marketing runs smoothly without adding to your workload.
Is there a lock-in contract?
No lock-in. You can cancel anytime with reasonable notice.
How are you different from other agencies?
We're a small, efficient team, so you're not another number dropped into a Slack channel and handed off to a junior. I'm hands-on with the strategy, and you deal with me directly. I've been inside Klaviyo for four years, and I apply that experience directly to your account - tailored to your brand, not run off a generic template. Bigger agencies can't give you that, and cheaper freelancers don't have the reps.

See what your Klaviyo account is leaving on the table.

Get a free audit of your email account and find out where the quick wins are, and a 90-day plan to capture them. No strings attached.

Book your free audit